Why Minimal AI
Most AI support tools look similar. In practice, they work very differently.
E-commerce support is messy. Processes aren’t documented, policies change weekly, and edge cases are constant. Most AI systems assume the opposite — and that’s where they break.
Minimal AI is different. You explain how you want support to work in plain language, and the AI Manager turns that into reliable support AI that can act across all your tools and integrations.
Your support team can set it up and manage it themselves. No long implementations. No endless vendor calls. No handholding required. Other AI CX platforms need to be set up for you. With Minimal, you stay in control — because only you know how your support should run.
| Helpdesk AI | AI CX Platforms | Minimal AI | |
|---|---|---|---|
| Baseline capabilities | |||
| Automations & Suggestions (auto-replies, suggestions, escalations etc.) | |||
| Actions (refunds, reships, order updates etc.) | Requires weeks of set-up | ||
| Integrations (Store, Helpdesk, WMS, 3PLs, Subscriptions etc.) | Integrations are not deep | Native deep integrations | |
| Where others break down | |||
| Works without documented processes | AI Manager builds them with you | ||
| Custom API Integrations | Endless custom work | ||
| Improving behavior once things get nuanced | Limited configuration | Requires recurring calls | Update behavior directly in AI Manager |
| Easy to change when policies evolve | |||
| Long-term control at scale | Too detailed to outsource | You own and easily evolve the logic | |
Most platforms rely on full-time works, calls and (vendor) consultants to make progress. That works well early on.
But once your support logic becomes nuanced — edge cases, exceptions, evolving policies — no external team can keep up with the detail.
Minimal AI is built for that stage. With AI Manager, your team can change behavior directly, in plain language, without waiting on anyone.
